Erasures By Generic “Economic Development”

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Miriam Greenberg defines civic branding as a “marketing-led strategy of economic development” that is both visual and material, in that it combines intensive “place marketing” with neoliberal political and economic development and restructuring. While branding is fundamentally concerned with representation, these representations have material effects because they are intimately tied to economic development and restructuring and so privilege “certain social classes, economic sectors, and geographic regions over others.” Therefore civic branding often plays an important role in erasing complex polyethnic pasts and presents, as well as histories of struggle and inequality.

From Wendy Cheng, The Changs Next Door to the Diazes: Remapping Race in Suburban California, 130.

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Erasures By Generic “Economic Development”

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